Content Engineering and it's Bigger Business Value

It's time when we should take an intense look towards Content Engineering and it's Business Value.

The design of Content Solutions should continuously minimize the costs of acquiring, enriching, managing and delivering content continuously. To improve content quality through enrichment and continuously increase the benefits realized through the delivery of content. By this risk can be reduced of threatening content assets or the services being supported.

We live in a world of instant information gratification and marketers must accelerate their contribution to the business, or fall below the much more relevant. Most formal marketing education institutions have only begun to educate the up-and-comers in the generalities let alone the specifics of modern, real-time marketing.

So, what's that customer experience like?

With a glance at our mobile phones, we can discover the average wait time at each of the Disney rides within a 10-minute walk of our precise location. We can place our orders for today's specials without waiting for the charming waitress to recite her daily mantra, and usually even before we arrive at our table at the restaurant. We can discover what others have said about their experience with your product or service and factor that in our decision to share our names with your company, let alone before our decision to purchase.

No website is an island. Virtually all sites are available for discovery using search engines such as Google and Bing. In fact, Google is the ultimate arbitrator in a universe where they choose the premium, something the anti-net neutrality backers hope to be free to challenge.

I'll be closing this just with a thought that don’t and never underestimate your content.. :)

Complexity and the Cost of Quality involved in Content Engineering..

As we have achieved a good understanding of Contents in it's engineering and technical form.. What bothers us now is what are the complexities and cost of quality involved in this process..

When the business is involved, there involves the complexity and things to measure is cost of quality.

Complexity is inherent in the nature of content Increasing content complexity. This increases the amount and sophistication of content processing tasks and Increases in content processing tasks results in a significant increase in the total cost of quality

There is no second thought that either in big or small way Search Optimization Depends on Content.

The Internet remains the fastest and most convenient method for customers, partners and prospective customers to learn about a company's products, services, people and position in the market. A good measure of the competitiveness of a company's external-facing messages is search engine results.

Scoring highly in search engine results depends primarily on the quality of the content available on your website. Content engineering is the discipline of developing content that greatly improves the rankings of the target site and thereby returns a higher result.

There is no magic to content engineering, only discipline. Improving a site's performance is not done through some magical mechanism or a lab of hundreds of web people in Asia creating links for you. Instead, it's done through the building of content - web pages, blog posts, download reports - that your target users will find helpful and useful in making decisions about your firms' category of products and services. Deciding goals and then periodically measuring the site's performance towards those goals, adjusting the content, navigation or resources is a big part of what makes content engineering service valuable to clients.

A Roadmap of content processing..

A simplified view of content processing system can be seen in pictorial presentation with the roadmap of content processing Presents the lifecycles of and interconnections between Context, Content, Connections. And Introduces three lifecycle stages Acquire, Enrich and Deliver.

The Roadmap is an activity Diagram which represents what needs to happen and the relationships between the different lifecycles involved in a process.

Conversion: changing the format of legacy content to make it increasingly suitable for efficient management, revision, reuse and publishing.

Refactoring: restructuring content, without loss of meaning is needed to improve its suitability for management, maintenance and specifically reuse. Refactoring entails two activities bursting & normalization. The types of refactoring are Component markup, Selective Refactoring and Comprehensive Refactoring.

These strategies needed to ensure adequate returns on investment Approach must balance cost, risk, effort and time in a practical way.

Links: the connections or a relationship that represent a significant portion of the meaning and value of content .Effective linking is central to content usability and value. Ability to provide content tailored to a specific user context depends on being able to facilitate immediate access to additional information

These strategies needed to ensure adequate returns on investment Approach must balance cost, risk, effort and time in a practical way.

Linking is highly contextual where not all relationships are relevant at the same time. How relationships are presented is format and media specific and this often leads to additional rendition requirements for content objects. Links have become acknowledged as First-Class objects subject to specific management and processing measures.

Ideally expressed & managed separately from the content associated with metadata & constituting important content metadata.

When we talks about content engineering in a bigger picture always Search engine optimization plays a crucial role. Collecting Metadata is the essentiality for the better SEO.

Metadata: a set of data that provides information about other data. Collecting Metadata is very useful for extracting, validating, integrating, supplementing, synchronizing and storing metadata from, and about, the content.

Resolve: assemble content and instantiate applicable relationships

Compile: convert resolved content into a form suitable for rendition

Publish: render the content in the forms required by the context.

In the solution architecture and content processing roadmap another useful step are also involved. Like validation and delivery process.

But with the end of the content processing as like in any process involves a satisfaction of delivering best product for the end-user.


For a knowledge on Content's Business Value & cost of quality keep looking this place..

and how The Content is driving internet and marketing at a large scale can be acquired @ www.etherealsenses.blogspot.com..a total insight of Affiliate Marketing.

Relationship Model between Content management and Content Processing

The architecture as in previous post (Content engineering: An architecture) clearly shows that Content Management and content processing are parts of content engineering solution architecture.
There is a very Close Relationship between Content management and Content Processing.
CM cannot exist without content processing services Expanding CM services demands more processing the sophistication (Fig 3) of the processing functions increases more rapidly than management functions Many CMS solutions are constrained by weak content processing capabilities.

Content Processing:

Content processing is meant to enhance the value of content/to be published product.

Content processing components are converting, transform and publish. Processing can be regarded as the key focus to evolve around content engineering.

Convert is the process of conversion of the knowledge in content.

Transformation of the content furthered the step to transform the raw content in a ready to publish material.

Publishing is nothing but the available product for the end-user. Transformation further breaks down in Re-factor, Relate, Collect, Resolve and Compile.

The emphasis of content processing is leveraging efficient automation for final content publication.


For complete Roadmap of content processing keep looking this place..


and how The Content is driving internet and marketing at a large scale can be acquired @ www.etherealsenses.blogspot.com..a total insight of Affiliate Marketing.

Content engineering: An architecture

Engineering is the discipline, art and profession of acquiring and applying scientific, mathematical, economic, social, and practical knowledge to design and build structures, machines, devices, systems, materials and processes that safely realize solutions to the needs of society.


Content engineering stimulates the definition of engineering in the content. The practical knowledge of a process and a management is implied in the terms of content to provide a solution in the need of society.
This can be correlated in the terms of sequencing of the process steps, optimizing tasks, transforming results between stages, performing maintenance and troubleshooting problems.

                                                                      fig (2)

Defining the architecture of content engineering, Content Engineering is a governing discipline and goal-directed system and is evolved in to content management and content processing (Fig 2).

                                                               

Content engineering a fresh approach…

In the information based economy content can be seen as a prelude product, like nuts and bolts in an industrial process of manufacture. It is fashioned from the unprocessed material knowledge and has to be polished in publication for the end-user’s consumption. For a sustainable usage of the limited resources of organizations a reuse of knowledge, content and publications is necessary and is therefore to be integrated in the Content engineering process.
In this way content engineering can be regarded as the industrial manufacture of publication (fig 1) and process involved as the goal-oriented and process-based generation (collection, production, and storage), transformation, aggregation and representation of content in publications.

                                                                      fig (1)

To define more precisely content engineering is a fundamental process in any complex, content-centric project that requires more than traditional instructional design. Content engineering techniques are meant to bridge the gap between documents which often lack critical information and rarely the big picture.
Content engineering provides an opportunity to be an active part of the community as a way to learn and as a way to share what you have learned in a perfect way.
The world of the Internet is one of instant information gratification and to ignore this powerful domain will only be done at the marketer’s peril. Here content has become the differentiator, and the source of credibility in all manner of products and services, before, after and during a sales cycle.
“In the information based economy content can be seen as a prelude product, like nuts and bolts in an industrial process of manufacture. It is fashioned from the unprocessed material knowledge and has to be polished in publication for the end-user’s consumption.”

Content Engineering: Changing the way we think about content

The term content engineering is much more than a trendy metaphor in content management. It reflects an important new perspective on your content: applying the principles of engineering to the entire content-management lifecycle. It's much more than the usual editorial cycles and publication-specific processes, and it pays dividends.

The objective of this blog is to establish the nature of, and need for Content engineering.

“Search engines need text. Search engines need content. And if you think about it, your visitors need content too. To be interesting to visitors, the content needs to be expressed in many ways.....”

There is no doubt that the Internet is one of the most important inventions to grace civilization, and the search engine is its table of contents. If we talk about statistics there are almost 1.9 billion Internet users and more than half of them will use a search engine today. Some of those will use search engines such as www.google.com or www.bing.com to discover your competition’s site instead of yours. So, for any company or webmaster interested in capturing new customers or visitors or subscribers some magic is needed. This magic can be created by content engineering, that is the process of organizing your content and improving your consistency with the goal to improve your Internet credibility and search engine ranking is a critical activity.
Internet has lived already a long life and same with the users. Although we can’t deny this is the most revolutionized fields where facts & figures keeps changing overnights.
Many websites were created in a content vacuum. They started as online corporate brochures – stiff and fluffy. Now, they’ve been upgraded that design to include cool flash movies and really slick JavaScript navigation mechanisms that are impressive displays of technical prowess, but are meaningless to search engines.
Search engines need text. Search engines need content. And if you think about it, your visitors need content too. To be interesting to visitors, the content needs to be expressed in many ways, but it is the text mode that
will be most important in generating the credibility.
Content doesn’t have to be about the products and services. It can be about the technology, the issues, the problem, the customers and the alternatives. Content doesn’t have to be just in html. It can be in *.pdf or *.ppt or *.doc formats too since the search engines can read, analyze and index these files too.
Content is created for the end users and if demand and need of a customer’s can’t be served then we need to engineer our way through. To serve the basic purpose of customer satisfaction if we need to enthrall a process, then we must do.
This white paper discusses ways you can do to improve your content and consistency which will result in to a better SEO and customer satisfaction. Apart from this content engineering can certainly help for a better business opportunity. I hope readers can gain some points with this paper. Moreover, if by reading these few pages you’ll make a better Return on Investment of Time and Money, we’ll both be more successful.

Content is what and how we Communicate…

I remember those days from school age, when we were supposed to write essays. I was quite confused that time what teachers looks in these lengthy essays. That was nothing but content, the more expressive was the content better the essays were supposed to be.
In brief, Content is the substantial form of human communication. Content is momentous because it entails perspective and this is typically serialized due to the ways we convey, accrue and construe information.
Content accumulate with time as direction of exchange is in multiple ways. Content is intrinsically composite and the rate of increase in convolution is unrestrained as Content persists over time and can be transmitted over distances.
With the time document has become popular face of the content. The document has proven to be a potent device for communicating and retaining content while documents provide effectual substantial containers for content, they also lead to several means of exchange and possible obsolescence.
Content populates an ecosystem where people receive, internalize, modify, create and share that content. Content connects everything.
But with the digital age every aspect of life is changing and things are changing for content too. The fruition of the Web & the Convergence of Media altered historical forms for storing & exchanging content and introduced new levels of propinquity, universality & perseverance.
The influence is clearly visible with the swing in the trend of content as Volumes are increasing Electronic accessibility is the norm Variety of formats is increasing
If we converse regarding the whole story involved with content in today’s world a total different pictures comes out. We are not the cradle of roses but we are faced with a few sticky paths ahead.
Massively expanding content volumes Diversifying venues for content delivery Proliferating design varieties and the reintegration of content. Continuing lifecycle challenges and content security Growing recognition of the essentiality of content and Rising expectations of users
There are challenges in managing and using the content but with the opportunities emerging to leverage content in any business. The essential response comes out to conquer all challenges for excelling is content engineering.