Content engineering a fresh approach…

In the information based economy content can be seen as a prelude product, like nuts and bolts in an industrial process of manufacture. It is fashioned from the unprocessed material knowledge and has to be polished in publication for the end-user’s consumption. For a sustainable usage of the limited resources of organizations a reuse of knowledge, content and publications is necessary and is therefore to be integrated in the Content engineering process.
In this way content engineering can be regarded as the industrial manufacture of publication (fig 1) and process involved as the goal-oriented and process-based generation (collection, production, and storage), transformation, aggregation and representation of content in publications.

                                                                      fig (1)

To define more precisely content engineering is a fundamental process in any complex, content-centric project that requires more than traditional instructional design. Content engineering techniques are meant to bridge the gap between documents which often lack critical information and rarely the big picture.
Content engineering provides an opportunity to be an active part of the community as a way to learn and as a way to share what you have learned in a perfect way.
The world of the Internet is one of instant information gratification and to ignore this powerful domain will only be done at the marketer’s peril. Here content has become the differentiator, and the source of credibility in all manner of products and services, before, after and during a sales cycle.
“In the information based economy content can be seen as a prelude product, like nuts and bolts in an industrial process of manufacture. It is fashioned from the unprocessed material knowledge and has to be polished in publication for the end-user’s consumption.”