It's time when we should take an intense look towards Content
Engineering and it's Business Value.
The design of Content Solutions should continuously minimize the
costs of acquiring, enriching, managing and delivering content continuously. To
improve content quality through enrichment and continuously increase the
benefits realized through the delivery of content. By this risk can be reduced
of threatening content assets or the services being supported.
We live in a world of instant information gratification and
marketers must accelerate their contribution to the business, or fall below the
much more relevant. Most formal marketing education institutions have only
begun to educate the up-and-comers in the generalities let alone the specifics
of modern, real-time marketing.
So, what's
that customer experience like?
With a
glance at our mobile phones, we can discover the average wait time at each of
the Disney rides within a 10-minute walk of our precise location. We can place
our orders for today's specials without waiting for the charming waitress to
recite her daily mantra, and usually even before we arrive at our table at the
restaurant. We can discover what others have said about their experience with
your product or service and factor that in our decision to share our names with
your company, let alone before our decision to purchase.
No website
is an island. Virtually all sites are available for discovery using search
engines such as Google and Bing. In fact, Google is the ultimate arbitrator in
a universe where they choose the premium, something the anti-net neutrality
backers hope to be free to challenge.
I'll be closing this just with a thought that don’t and never underestimate your content.. :)
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