Content Engineering and it's Bigger Business Value

It's time when we should take an intense look towards Content Engineering and it's Business Value.

The design of Content Solutions should continuously minimize the costs of acquiring, enriching, managing and delivering content continuously. To improve content quality through enrichment and continuously increase the benefits realized through the delivery of content. By this risk can be reduced of threatening content assets or the services being supported.

We live in a world of instant information gratification and marketers must accelerate their contribution to the business, or fall below the much more relevant. Most formal marketing education institutions have only begun to educate the up-and-comers in the generalities let alone the specifics of modern, real-time marketing.

So, what's that customer experience like?

With a glance at our mobile phones, we can discover the average wait time at each of the Disney rides within a 10-minute walk of our precise location. We can place our orders for today's specials without waiting for the charming waitress to recite her daily mantra, and usually even before we arrive at our table at the restaurant. We can discover what others have said about their experience with your product or service and factor that in our decision to share our names with your company, let alone before our decision to purchase.

No website is an island. Virtually all sites are available for discovery using search engines such as Google and Bing. In fact, Google is the ultimate arbitrator in a universe where they choose the premium, something the anti-net neutrality backers hope to be free to challenge.

I'll be closing this just with a thought that don’t and never underestimate your content.. :)

Complexity and the Cost of Quality involved in Content Engineering..

As we have achieved a good understanding of Contents in it's engineering and technical form.. What bothers us now is what are the complexities and cost of quality involved in this process..

When the business is involved, there involves the complexity and things to measure is cost of quality.

Complexity is inherent in the nature of content Increasing content complexity. This increases the amount and sophistication of content processing tasks and Increases in content processing tasks results in a significant increase in the total cost of quality

There is no second thought that either in big or small way Search Optimization Depends on Content.

The Internet remains the fastest and most convenient method for customers, partners and prospective customers to learn about a company's products, services, people and position in the market. A good measure of the competitiveness of a company's external-facing messages is search engine results.

Scoring highly in search engine results depends primarily on the quality of the content available on your website. Content engineering is the discipline of developing content that greatly improves the rankings of the target site and thereby returns a higher result.

There is no magic to content engineering, only discipline. Improving a site's performance is not done through some magical mechanism or a lab of hundreds of web people in Asia creating links for you. Instead, it's done through the building of content - web pages, blog posts, download reports - that your target users will find helpful and useful in making decisions about your firms' category of products and services. Deciding goals and then periodically measuring the site's performance towards those goals, adjusting the content, navigation or resources is a big part of what makes content engineering service valuable to clients.

A Roadmap of content processing..

A simplified view of content processing system can be seen in pictorial presentation with the roadmap of content processing Presents the lifecycles of and interconnections between Context, Content, Connections. And Introduces three lifecycle stages Acquire, Enrich and Deliver.

The Roadmap is an activity Diagram which represents what needs to happen and the relationships between the different lifecycles involved in a process.

Conversion: changing the format of legacy content to make it increasingly suitable for efficient management, revision, reuse and publishing.

Refactoring: restructuring content, without loss of meaning is needed to improve its suitability for management, maintenance and specifically reuse. Refactoring entails two activities bursting & normalization. The types of refactoring are Component markup, Selective Refactoring and Comprehensive Refactoring.

These strategies needed to ensure adequate returns on investment Approach must balance cost, risk, effort and time in a practical way.

Links: the connections or a relationship that represent a significant portion of the meaning and value of content .Effective linking is central to content usability and value. Ability to provide content tailored to a specific user context depends on being able to facilitate immediate access to additional information

These strategies needed to ensure adequate returns on investment Approach must balance cost, risk, effort and time in a practical way.

Linking is highly contextual where not all relationships are relevant at the same time. How relationships are presented is format and media specific and this often leads to additional rendition requirements for content objects. Links have become acknowledged as First-Class objects subject to specific management and processing measures.

Ideally expressed & managed separately from the content associated with metadata & constituting important content metadata.

When we talks about content engineering in a bigger picture always Search engine optimization plays a crucial role. Collecting Metadata is the essentiality for the better SEO.

Metadata: a set of data that provides information about other data. Collecting Metadata is very useful for extracting, validating, integrating, supplementing, synchronizing and storing metadata from, and about, the content.

Resolve: assemble content and instantiate applicable relationships

Compile: convert resolved content into a form suitable for rendition

Publish: render the content in the forms required by the context.

In the solution architecture and content processing roadmap another useful step are also involved. Like validation and delivery process.

But with the end of the content processing as like in any process involves a satisfaction of delivering best product for the end-user.


For a knowledge on Content's Business Value & cost of quality keep looking this place..

and how The Content is driving internet and marketing at a large scale can be acquired @ www.etherealsenses.blogspot.com..a total insight of Affiliate Marketing.