Relationship Model between Content management and Content Processing

The architecture as in previous post (Content engineering: An architecture) clearly shows that Content Management and content processing are parts of content engineering solution architecture.
There is a very Close Relationship between Content management and Content Processing.
CM cannot exist without content processing services Expanding CM services demands more processing the sophistication (Fig 3) of the processing functions increases more rapidly than management functions Many CMS solutions are constrained by weak content processing capabilities.

Content Processing:

Content processing is meant to enhance the value of content/to be published product.

Content processing components are converting, transform and publish. Processing can be regarded as the key focus to evolve around content engineering.

Convert is the process of conversion of the knowledge in content.

Transformation of the content furthered the step to transform the raw content in a ready to publish material.

Publishing is nothing but the available product for the end-user. Transformation further breaks down in Re-factor, Relate, Collect, Resolve and Compile.

The emphasis of content processing is leveraging efficient automation for final content publication.


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Content engineering: An architecture

Engineering is the discipline, art and profession of acquiring and applying scientific, mathematical, economic, social, and practical knowledge to design and build structures, machines, devices, systems, materials and processes that safely realize solutions to the needs of society.


Content engineering stimulates the definition of engineering in the content. The practical knowledge of a process and a management is implied in the terms of content to provide a solution in the need of society.
This can be correlated in the terms of sequencing of the process steps, optimizing tasks, transforming results between stages, performing maintenance and troubleshooting problems.

                                                                      fig (2)

Defining the architecture of content engineering, Content Engineering is a governing discipline and goal-directed system and is evolved in to content management and content processing (Fig 2).

                                                               

Content engineering a fresh approach…

In the information based economy content can be seen as a prelude product, like nuts and bolts in an industrial process of manufacture. It is fashioned from the unprocessed material knowledge and has to be polished in publication for the end-user’s consumption. For a sustainable usage of the limited resources of organizations a reuse of knowledge, content and publications is necessary and is therefore to be integrated in the Content engineering process.
In this way content engineering can be regarded as the industrial manufacture of publication (fig 1) and process involved as the goal-oriented and process-based generation (collection, production, and storage), transformation, aggregation and representation of content in publications.

                                                                      fig (1)

To define more precisely content engineering is a fundamental process in any complex, content-centric project that requires more than traditional instructional design. Content engineering techniques are meant to bridge the gap between documents which often lack critical information and rarely the big picture.
Content engineering provides an opportunity to be an active part of the community as a way to learn and as a way to share what you have learned in a perfect way.
The world of the Internet is one of instant information gratification and to ignore this powerful domain will only be done at the marketer’s peril. Here content has become the differentiator, and the source of credibility in all manner of products and services, before, after and during a sales cycle.
“In the information based economy content can be seen as a prelude product, like nuts and bolts in an industrial process of manufacture. It is fashioned from the unprocessed material knowledge and has to be polished in publication for the end-user’s consumption.”

Content Engineering: Changing the way we think about content

The term content engineering is much more than a trendy metaphor in content management. It reflects an important new perspective on your content: applying the principles of engineering to the entire content-management lifecycle. It's much more than the usual editorial cycles and publication-specific processes, and it pays dividends.

The objective of this blog is to establish the nature of, and need for Content engineering.

“Search engines need text. Search engines need content. And if you think about it, your visitors need content too. To be interesting to visitors, the content needs to be expressed in many ways.....”

There is no doubt that the Internet is one of the most important inventions to grace civilization, and the search engine is its table of contents. If we talk about statistics there are almost 1.9 billion Internet users and more than half of them will use a search engine today. Some of those will use search engines such as www.google.com or www.bing.com to discover your competition’s site instead of yours. So, for any company or webmaster interested in capturing new customers or visitors or subscribers some magic is needed. This magic can be created by content engineering, that is the process of organizing your content and improving your consistency with the goal to improve your Internet credibility and search engine ranking is a critical activity.
Internet has lived already a long life and same with the users. Although we can’t deny this is the most revolutionized fields where facts & figures keeps changing overnights.
Many websites were created in a content vacuum. They started as online corporate brochures – stiff and fluffy. Now, they’ve been upgraded that design to include cool flash movies and really slick JavaScript navigation mechanisms that are impressive displays of technical prowess, but are meaningless to search engines.
Search engines need text. Search engines need content. And if you think about it, your visitors need content too. To be interesting to visitors, the content needs to be expressed in many ways, but it is the text mode that
will be most important in generating the credibility.
Content doesn’t have to be about the products and services. It can be about the technology, the issues, the problem, the customers and the alternatives. Content doesn’t have to be just in html. It can be in *.pdf or *.ppt or *.doc formats too since the search engines can read, analyze and index these files too.
Content is created for the end users and if demand and need of a customer’s can’t be served then we need to engineer our way through. To serve the basic purpose of customer satisfaction if we need to enthrall a process, then we must do.
This white paper discusses ways you can do to improve your content and consistency which will result in to a better SEO and customer satisfaction. Apart from this content engineering can certainly help for a better business opportunity. I hope readers can gain some points with this paper. Moreover, if by reading these few pages you’ll make a better Return on Investment of Time and Money, we’ll both be more successful.

Content is what and how we Communicate…

I remember those days from school age, when we were supposed to write essays. I was quite confused that time what teachers looks in these lengthy essays. That was nothing but content, the more expressive was the content better the essays were supposed to be.
In brief, Content is the substantial form of human communication. Content is momentous because it entails perspective and this is typically serialized due to the ways we convey, accrue and construe information.
Content accumulate with time as direction of exchange is in multiple ways. Content is intrinsically composite and the rate of increase in convolution is unrestrained as Content persists over time and can be transmitted over distances.
With the time document has become popular face of the content. The document has proven to be a potent device for communicating and retaining content while documents provide effectual substantial containers for content, they also lead to several means of exchange and possible obsolescence.
Content populates an ecosystem where people receive, internalize, modify, create and share that content. Content connects everything.
But with the digital age every aspect of life is changing and things are changing for content too. The fruition of the Web & the Convergence of Media altered historical forms for storing & exchanging content and introduced new levels of propinquity, universality & perseverance.
The influence is clearly visible with the swing in the trend of content as Volumes are increasing Electronic accessibility is the norm Variety of formats is increasing
If we converse regarding the whole story involved with content in today’s world a total different pictures comes out. We are not the cradle of roses but we are faced with a few sticky paths ahead.
Massively expanding content volumes Diversifying venues for content delivery Proliferating design varieties and the reintegration of content. Continuing lifecycle challenges and content security Growing recognition of the essentiality of content and Rising expectations of users
There are challenges in managing and using the content but with the opportunities emerging to leverage content in any business. The essential response comes out to conquer all challenges for excelling is content engineering.